The Context

In Uncategorized on October 1, 2010 at 9:06 pm

The study of Rural Business Markets is meant for : helping individuals & companies to build better business practices by capturing and delivering value effectively while reducing risks.

This will be done by : sharing real case-studies from grassroots research and offering insignts and marketing tools. 

This is the beginning of a long journey…country roads, take me home…

In the Photo : A typical Mom and Pop shop in Kapurtala, North India. The store sells everything – glossy sachets of shampoos, hair oils, groceries to bidis (local cigarettes). One common observation is miniaturization of all FMCG products, indicating that rural consumers are willing to buy brands within their permissible incomes.

India’s Rural fabric is very vast and culturally diverse. There are more than 1Billion people living in non-urban regions. This context makes rural business-consumer markets very complex.   The rapid change is due to change in Disposable Incomes, Aspirations, Infrastructure & Media Penetration. In the near future, Regional “Micro-Enterprises” and Internet will play a huge role in integrating next generation of rural markets in India.


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