Archive for October, 2010|Monthly archive page

Gandhi on Rural Sustainability

In Uncategorized on October 2, 2010 at 2:52 pm


Today is Gandhi Jayanti, birth anniversary of a great political and spiritual leader of our times- Mohandas Karamchand Gandhi. His ideologies on non-violence are well known, but, what really fascinates’ me are his ideas on sustainability. He believed that the future of India is only possible by Decentralized Rural Development. His dream village would be self-sufficient, that relied on local rural production and consumption. He personified his ideas. With little energy needs and very few material needs he lived a self-sufficient lifestyle. For example, he loved spinning his own cloth and preferred walking to any vehicle. These are simple ideas, with lot of wisdom and power. Gandhi’s work was a by-product of these simple ideas that changed the world. I believe that today, we have all the technology to support this vision. There is a lot of learning for businesses if they really wish to operate in rural markets. They have to be an integral part of overall rural development by generating opportunities for local people, using local skills and local resources. This will automatically cut lot of energy needs (such as, shipping) and also de-alienate corporations from rural consumers. Sustainable local production meant for local consumption – can be a very effective business model. 

I am intrigued to see how Gandhi’s vision for rural development is so relevant even after 5 decades of India’s independence. 

Photo Credits: 

Top Picture : TopNews ( Gandhi and his Spinning Wheel)

Bottom Picture : Wikipedia ( Gandhi’s room at Sabarmati Ashram)


The Context

In Uncategorized on October 1, 2010 at 9:06 pm

The study of Rural Business Markets is meant for : helping individuals & companies to build better business practices by capturing and delivering value effectively while reducing risks.

This will be done by : sharing real case-studies from grassroots research and offering insignts and marketing tools. 

This is the beginning of a long journey…country roads, take me home…

In the Photo : A typical Mom and Pop shop in Kapurtala, North India. The store sells everything – glossy sachets of shampoos, hair oils, groceries to bidis (local cigarettes). One common observation is miniaturization of all FMCG products, indicating that rural consumers are willing to buy brands within their permissible incomes.

India’s Rural fabric is very vast and culturally diverse. There are more than 1Billion people living in non-urban regions. This context makes rural business-consumer markets very complex.   The rapid change is due to change in Disposable Incomes, Aspirations, Infrastructure & Media Penetration. In the near future, Regional “Micro-Enterprises” and Internet will play a huge role in integrating next generation of rural markets in India.